Legal

Cookie Policy

Effective Date: July 8, 2026

Last Updated: July 8, 2026

1. Introduction

This Cookie Policy explains how Shackelford's Mixed Martial Arts Center Inc. ("Shackelford's MMA," "we," "our," or "us") uses cookies and similar technologies when you visit:

www.shackelfordsmixedmartialarts.com
memphisjiu-jitsu.com
Any websites, landing pages, online learning platforms, mobile applications, or digital services owned or operated by Shackelford's Mixed Martial Arts Center Inc.

This Cookie Policy should be read together with our Privacy Policy and Terms & Conditions.

By continuing to use our websites, you consent to our use of cookies and similar technologies as described in this Cookie Policy, except where additional consent is required by applicable law.

2. What Are Cookies?

Cookies are small text files that are stored on your computer, tablet, mobile phone, or other device when you visit a website.

Cookies help websites:

Remember your preferences;
Improve functionality;
Measure website performance;
Analyze visitor behavior;
Deliver relevant advertising;
Enhance the overall user experience.

Cookies generally do not damage your device and often contain anonymous identifiers rather than information that directly identifies you.

3. Types of Cookies We Use

Depending on how you interact with our websites, we may use the following categories of cookies and similar technologies.

Essential Cookies

These cookies are necessary for the operation of our websites. They may be used to:

Maintain website security;
Remember session information;
Process form submissions;
Enable account access;
Support online scheduling;
Process online purchases;
Provide basic website functionality.

Without these cookies, certain website features may not function properly.

Performance and Analytics Cookies

These cookies help us understand how visitors use our websites. Information collected may include:

Pages visited;
Time spent on pages;
Navigation paths;
Device information;
Browser information;
Approximate geographic location;
Traffic sources;
Website performance metrics.

This information helps us improve our websites and better understand user interests.

Advertising Cookies

Advertising technologies help us evaluate and improve our marketing campaigns. These technologies may assist with:

Measuring advertising performance;
Understanding customer interactions;
Delivering more relevant advertisements;
Limiting repetitive advertisements;
Measuring conversions from advertising campaigns.

Advertising cookies may be placed by us or by trusted advertising partners.

Functional Cookies

Functional cookies remember choices you make while using our websites. Examples include:

Language preferences;
Session settings;
Saved preferences;
User interface settings;
Other features intended to improve your experience.

4. Similar Tracking Technologies

In addition to cookies, we may use technologies such as:

Pixels;
Web beacons;
Tags;
Scripts;
Local storage;
Advertising identifiers;
Analytics technologies.

These technologies perform functions similar to cookies and help us analyze website usage, measure marketing performance, and improve our services.

5. Third-Party Technologies

We use trusted third-party providers that may place cookies or similar technologies on our websites. These providers may include services such as:

Google Analytics;
Google Ads;
Meta Pixel;
Facebook advertising services;
Zapier (where applicable to website workflows);
GoHighLevel;
Spark Membership;
Other technology providers that assist with website functionality, communications, analytics, scheduling, or marketing.

These providers operate under their own privacy policies and terms.

6. Information Collected Through Cookies

Cookies and similar technologies may collect information including:

IP address;
Browser type;
Device type;
Operating system;
Screen resolution;
Date and time of visits;
Pages viewed;
Time spent on pages;
Click activity;
Referring websites;
Search terms (where available);
Approximate geographic region;
Advertising interactions;
Session information.

Some information may be associated with your account if you log into a member portal or submit forms through our websites.

7. How We Use Cookie Information

Information collected through cookies may be used to:

Operate our websites;
Improve website performance;
Analyze visitor behavior;
Improve customer experience;
Measure advertising campaigns;
Understand user interests;
Remember user preferences;
Detect security issues;
Prevent fraud;
Improve online scheduling;
Improve digital memberships;
Support future online services.

8. Managing Cookies

Most web browsers allow you to:

View stored cookies;
Delete cookies;
Block cookies;
Restrict cookies;
Receive notifications before cookies are stored.

Browser settings vary depending on the browser you use.

Disabling cookies may reduce the functionality of certain portions of our websites, including online scheduling, account features, and personalized content.

9. Do Not Track Signals

Some web browsers offer a "Do Not Track" ("DNT") feature.

Because there is currently no universally accepted standard governing DNT signals, our websites may not respond to all DNT browser requests.

We may continue using cookies and similar technologies as otherwise described in this Cookie Policy unless prohibited by applicable law.

10. Children's Information

Our websites are intended for use by adults and parents or legal guardians acting on behalf of minors.

We do not knowingly use cookies to intentionally collect personal information directly from children without appropriate parental involvement.

11. Changes to This Cookie Policy

We reserve the right to modify this Cookie Policy at any time.

When updates are made, we will revise the "Last Updated" date appearing at the beginning of this Policy.

Your continued use of our websites after any revised Cookie Policy becomes effective constitutes acceptance of those changes.

12. Contact Information

Questions regarding this Cookie Policy may be directed to:

Shackelford's Mixed Martial Arts Center Inc.
8804 Caroma Street, Suite 155
Olive Branch, Mississippi 38654

Email: team@shackelfordsmmacenter.com

Telephone: (901) 582-5558

Effective Date: July 8, 2026

Last Updated: July 8, 2026