Shackelford's MMA

1. Introduction

Shackelford's Mixed Martial Arts Center Inc. ("Shackelford's MMA," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you:

Visit our websites;
Request information about our services;
Submit a Facebook Lead Form or other online inquiry;
Schedule a class or appointment;
Purchase memberships, subscriptions, products, or services;
Participate in our martial arts programs;
Access our member portal or mobile applications;
Interact with us through email, telephone, text message (SMS), social media, or other communication channels.

This Privacy Policy applies to information collected through, including but not limited to:

www.shackelfordsmixedmartialarts.com
memphisjiu-jitsu.com
Facebook Lead Forms
Landing pages owned or operated by Shackelford's Mixed Martial Arts Center Inc.
Future websites, mobile applications, online learning platforms, and digital services operated by Shackelford's Mixed Martial Arts Center Inc.

By accessing our websites or using our services, you acknowledge that you have read this Privacy Policy.

2. Business Information

Shackelford's Mixed Martial Arts Center Inc.
8804 Caroma Street, Suite 155
Olive Branch, Mississippi 38654

Privacy Contact Email: Shackelfordsmma@yahoo.com
Business Telephone: (901) 582-5558

3. Scope of this Privacy Policy

This Privacy Policy applies to personal information collected from:

Prospective students
Current members
Former members
Parents and legal guardians
Website visitors
Online subscribers
Individuals purchasing products or services
Individuals communicating with our business

This Privacy Policy does not apply to third-party websites, services, or applications that we do not own or control, even if those services are linked from our websites.

4. Information We Collect

Depending upon how you interact with us, we may collect the following categories of information.

Personal Identification Information

We may collect:

Full name
Telephone number
Email address
Mailing address
Age
Date of birth where necessary
Parent or legal guardian information
Child's name
Child's age
Emergency contact information

Membership Information

If you become a member, we may collect information relating to:

Membership type
Attendance records
Class reservations
Rank progression
Belt promotions
Testing records
Purchase history
Account preferences

Health and Safety Information

Because martial arts involves physical activity, we may request limited health information that helps us provide a safer training environment. Examples include:

Existing injuries
Physical limitations
Medical conditions that may affect participation
Emergency medical information
Other information voluntarily provided on waivers or enrollment forms that may affect training or emergency response

We request only the information reasonably necessary to operate our programs safely.

Providing health-related information is generally voluntary; however, certain information may be required before participation in classes or events where it is reasonably necessary for participant safety.

Payment Information

When you purchase memberships, subscriptions, merchandise, gift cards, seminars, events, or other products or services, payment information is processed through our third-party payment processors. Payment methods may include:

Credit cards
Debit cards
ACH payments
Cash
Checks
Other approved payment methods

We do not intentionally store complete payment card numbers on our own systems. Payment information entered online is processed through secure third-party payment providers.

Website Information

When you visit our websites, we may automatically collect information such as:

IP address
Browser type
Device type
Operating system
Pages visited
Referring website
Time spent on pages
Date and time of visits
Click activity
General geographic region derived from your IP address
Cookie identifiers
Advertising identifiers
Analytics information

Communications

If you contact us, we may collect information contained in:

Emails
Text messages
Contact forms
Appointment requests
Facebook Lead Forms
Social media messages
Phone conversations
Voicemails

Telephone calls may be recorded where permitted by applicable law for quality assurance, training, customer service, dispute resolution, and operational purposes.

Member Portal and Mobile Application Information

Members may access services through our membership management platform, currently provided through Spark Membership, including associated mobile applications. Information collected through these services may include:

Login credentials
Class reservations
Membership status
Billing information
Attendance history
Account preferences
Communications with our staff

The collection, processing, and storage of information within these services may also be governed by the applicable policies of the platform provider.

Photos and Video

During classes, seminars, competitions, demonstrations, and other activities, we may capture photographs and video recordings. These materials may include:

Students
Parents
Visitors
Coaches
Staff members

Such media may be used for:

Marketing
Education
Social media
Website content
Future promotional materials
Business-owned digital platforms

Media is used only for Shackelford's Mixed Martial Arts Center Inc.'s own promotional, educational, and business purposes and is not sold to unrelated third parties for their independent marketing.

Security Camera Recordings

For the safety and security of our members, visitors, employees, instructors, and property, our facility utilizes video surveillance systems. These recordings may be used for:

Security
Safety investigations
Loss prevention
Incident review
Law enforcement requests where legally required
Protection of our legal rights

Security recordings are retained for a period determined by our operational needs unless a longer retention period is required for legal or investigative purposes.

5. Information Collected from Parents and Minors

Our services include programs for children.

We do not knowingly permit children under the age of 18 to independently submit requests for free classes or enroll in memberships through our websites or online services.

Individuals must be at least eighteen (18) years of age to submit an inquiry on their own behalf.

If the prospective student is under eighteen (18) years of age, the inquiry must be submitted by the student's parent or legal guardian.

A parent or legal guardian must authorize and complete membership agreements, online subscriptions, waivers, and other required enrollment documents for minors.

If we learn that personal information has been submitted directly by a child without the required parental authorization, we reserve the right to delete that information and take appropriate steps to protect the child's privacy.

Parents and legal guardians may contact us at any time to request access to or deletion of information relating to their minor child, subject to applicable legal obligations.

6. How We Use Your Information

We use personal information for legitimate business purposes, including providing martial arts instruction, communicating with members and prospective students, improving our services, operating our business, and complying with legal obligations.

Depending on your relationship with us, we may use your information to:

Provide Our Services

We may use your information to:

Schedule free introductory classes
Enroll students in programs
Process memberships
Manage subscriptions
Schedule appointments
Reserve classes
Maintain attendance records
Track promotions and rank advancement
Process online purchases
Deliver digital products and online training
Provide customer support

Process Payments

We use information to:

Process membership dues
Process subscription payments
Complete online purchases
Verify payment transactions
Prevent payment fraud
Maintain accounting records

Communicate With You

We may contact you regarding:

Appointment confirmations
Appointment reminders
Membership information
Schedule changes
Billing notices
Account updates
Customer service matters
Safety notifications
Event announcements
Promotions
Educational content
Special offers

Communications may occur through:

Telephone
SMS/text message
Email
Facebook Messenger
Mobile applications
Member portal notifications
Other electronic communication methods that you authorize or that are permitted by law.

Marketing

With your consent where required by applicable law, we may send marketing communications concerning:

Free class offers
Membership opportunities
Events
Seminars
Camps
Competitions
Promotions
New programs
Digital products
Online courses
Special discounts

Receiving marketing communications is voluntary.

You may opt out of promotional emails by using the unsubscribe link contained within those communications.

You may opt out of marketing text messages by replying STOP to any SMS message where applicable.

Transactional and service-related communications may still be sent when necessary to administer your membership or provide requested services.

Improve Our Business

Information may also be used to:

Improve our programs
Improve customer service
Improve website functionality
Evaluate advertising effectiveness
Analyze business performance
Develop new services
Enhance member experiences
Conduct internal reporting
Train employees
Improve operational efficiency

Safety

Information may be used to:

Protect students
Respond to emergencies
Maintain a safe training environment
Evaluate health information voluntarily provided on waivers
Investigate incidents
Enforce gym rules
Protect our facilities

Legal Compliance

We may use information to:

Comply with applicable laws
Respond to lawful requests
Resolve disputes
Enforce agreements
Defend legal claims
Protect our legal rights
Prevent fraud
Investigate suspected misconduct

7. Cookies and Tracking Technologies

Our websites use cookies and similar technologies to improve user experience, understand website usage, measure advertising performance, and provide relevant content.

These technologies may include:

Browser cookies
Pixels
Tags
Web beacons
Analytics technologies
Advertising identifiers

These technologies may collect information such as:

IP address
Browser type
Device information
Pages visited
Time spent on pages
Website navigation
Referring websites
Advertising interactions

Cookies help us:

Remember user preferences
Improve website functionality
Analyze website traffic
Measure advertising effectiveness
Personalize user experiences

You may disable cookies through your browser settings; however, doing so may affect certain website functionality.

8. Analytics and Advertising Technologies

We use analytics and advertising services to better understand website visitors and improve our marketing efforts. These services may include:

Google Analytics
Google Ads
Meta Pixel
Future analytics or advertising platforms that we may adopt

These services may collect information regarding:

Website visits
User behavior
Advertising interactions
Device information
Browser information
General geographic information
Website performance

These providers may use cookies or similar technologies according to their own privacy policies.

9. Automated Technologies and Artificial Intelligence

To improve efficiency and customer service, we may utilize automated technologies and artificial intelligence ("AI") tools. These technologies may assist with:

Responding to inquiries
Scheduling appointments
Answering frequently asked questions
Sending reminders
Providing customer support
Organizing communications
Internal workflow automation
Business operations

These systems operate under our direction and are intended to enhance—not replace—human customer service.

Although automated technologies may assist with communications, important business decisions affecting memberships or services may continue to involve human review where appropriate.

10. Information We Receive from Third Parties

We may receive information from third-party sources, including:

Facebook Lead Forms
Advertising platforms
Referral partners
Payment processors
Membership management providers
Marketing platforms
Social media platforms
Analytics providers

The information received may include contact information, advertising interaction data, lead information, or other information that you have authorized those third parties to share.

11. Service Providers

We use carefully selected third-party companies to help operate our business.

These providers may process personal information only as necessary to perform services on our behalf.

Examples include providers that assist with:

Payment Processing

Including payment processors such as Stripe.

Membership Management

Including platforms such as Spark Membership.

Customer Relationship Management

Including GoHighLevel and related communication platforms.

Marketing Automation

Including services such as Zapier and similar workflow automation providers.

Advertising

Including Meta, Facebook, Google Ads, and similar advertising services.

Website Analytics

Including Google Analytics and similar providers.

Communications

Providers assisting with:

Email
SMS messaging
Appointment reminders
Customer notifications
Phone communications
Automated messaging

Technology Services

Providers assisting with:

Website hosting
Cloud storage
Data backup
Software maintenance
Security monitoring
Business operations

These providers are contractually or otherwise expected to protect personal information and use it only for the services they perform for us.

12. Information Sharing

We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.

We may disclose personal information only in circumstances such as:

Providing requested services
Processing payments
Managing memberships
Operating our websites
Sending communications
Performing analytics
Operating advertising campaigns
Complying with legal obligations
Protecting our legal rights
Responding to lawful governmental requests
Preventing fraud
Protecting the safety of our members, staff, or property

We may also disclose information with your consent or at your direction.

13. Testimonials, Reviews, and Success Stories

With appropriate permission or as otherwise permitted by applicable law, we may publish:

Customer reviews
Testimonials
Success stories
Competition achievements
Training experiences
Photographs
Videos

These materials may appear on:

Our websites
Landing pages
Social media platforms
Marketing materials
Email campaigns
Printed publications
Other business-owned promotional channels

If you request removal of a testimonial or similar content, we will evaluate your request in accordance with applicable law and our legitimate business interests.

14. Business Transfers

If Shackelford's Mixed Martial Arts Center Inc. is involved in a merger, acquisition, financing transaction, corporate restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction.

Any successor organization will be expected to honor this Privacy Policy or provide notice of any material changes as required by applicable law.

15. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing our services, maintaining business records, complying with legal obligations, resolving disputes, enforcing our agreements, and protecting our legal rights.

Retention periods vary depending on the type of information involved and applicable legal requirements. In determining how long to retain information, we consider:

The nature of the information;
The purpose for which it was collected;
Whether we have an ongoing business relationship with you;
Applicable legal, tax, accounting, insurance, or regulatory requirements;
Operational and security needs.

When personal information is no longer required, we will take reasonable steps to securely delete, destroy, anonymize, or otherwise dispose of it in accordance with applicable law and our internal business practices.

16. How We Protect Your Information

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, loss, misuse, or destruction.

These safeguards may include:

Password-protected systems;
Secure payment processing through trusted third-party providers;
Access controls limiting information to authorized personnel;
Secure cloud-based platforms;
Software updates and security monitoring;
Employee training regarding the handling of personal information;
Physical security measures at our business locations.

Although we strive to use commercially reasonable security practices, no method of transmitting information over the Internet or storing electronic data can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

17. Your Privacy Rights

Depending on where you reside, you may have certain rights regarding your personal information under applicable law.

These rights may include the ability to:

Request access to personal information we maintain about you;
Request correction of inaccurate personal information;
Request deletion of certain personal information;
Request a copy of your personal information in a portable format where applicable;
Withdraw consent where processing is based on consent;
Opt out of certain marketing communications;
Exercise additional rights provided by applicable state privacy laws.

The availability of these rights depends on your state of residence and applicable legal requirements.

18. How to Exercise Your Rights

To request access to, correction of, or deletion of your personal information, please contact us by email at:

Shackelfordsmma@yahoo.com

For security purposes, we may request information reasonably necessary to verify your identity before responding to your request.

We reserve the right to deny requests that are fraudulent, repetitive, unreasonable, prohibited by law, or where we are legally permitted or required to retain certain information.

19. California and Other U.S. State Privacy Rights

Residents of certain states, including California and other states with applicable privacy laws, may have additional rights concerning their personal information.

Subject to applicable law, those rights may include:

The right to know what categories of personal information we collect;
The right to know the sources from which information is collected;
The right to know the business purposes for collecting personal information;
The right to know the categories of third parties with whom information is shared;
The right to request deletion of certain personal information;
The right to request correction of inaccurate information;
The right to receive a copy of certain personal information;
The right not to receive discriminatory treatment for exercising applicable privacy rights.

Where required by law, we will respond to verified privacy requests within the applicable timeframes.

Nothing in this Privacy Policy is intended to limit any rights provided by applicable law.

20. Marketing Choices

You may choose to stop receiving promotional communications from us at any time.

You may:

Reply STOP to marketing text messages where applicable;
Use the unsubscribe link included in marketing emails;
Contact us directly to request removal from future promotional communications.

Please note that even if you opt out of marketing communications, we may continue sending transactional or service-related messages necessary to provide our services or administer your membership.

21. Third-Party Websites

Our websites, advertisements, social media pages, or communications may contain links to third-party websites or services.

We do not control those third-party websites and are not responsible for their privacy practices, security, or content.

We encourage you to review the privacy policies of any third-party websites that you visit.

22. Social Media

We maintain business profiles on various social media platforms, including Facebook, Instagram, YouTube, and Google Business Profile.

If you interact with us through those platforms, your interactions may also be subject to the privacy policies and terms of the applicable platform.

Information you publicly post on social media may be visible to others and may be shared or used according to the settings and policies of those platforms.

23. International Visitors

Our services are intended primarily for individuals located within the United States.

We do not intentionally market our services to individuals outside the United States.

If you choose to access our websites from another country, you acknowledge that your information may be transferred to and processed in the United States, where privacy laws may differ from those in your jurisdiction.

24. Legal Disclosures

We may disclose personal information when we reasonably believe such disclosure is necessary to:

Comply with applicable law;
Respond to lawful requests from governmental authorities;
Comply with court orders, subpoenas, or other legal processes;
Protect the safety of our members, staff, visitors, or the public;
Investigate fraud or suspected illegal activity;
Enforce our agreements;
Protect our legal rights, property, or business operations.

25. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time.

When material changes are made, we will update the "Last Updated" date at the beginning of this Privacy Policy and, where required by law, provide additional notice through our websites or other appropriate communication methods.

Your continued use of our websites or services after any revised Privacy Policy becomes effective constitutes your acceptance of those revisions.

26. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Shackelford's Mixed Martial Arts Center Inc.
8804 Caroma Street, Suite 155
Olive Branch, Mississippi 38654

Privacy Email: Shackelfordsmma@yahoo.com

27. Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the laws of the State of Mississippi, without regard to its conflict of law principles.

Any dispute relating to this Privacy Policy shall be subject to applicable law and the jurisdiction of the appropriate courts located within the State of Mississippi, unless otherwise required by law.

28. Entire Privacy Policy

This Privacy Policy constitutes the complete Privacy Policy of Shackelford's Mixed Martial Arts Center Inc. concerning the collection, use, disclosure, and protection of personal information through our websites, online services, digital platforms, mobile applications, and business operations.

If any provision of this Privacy Policy is determined to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

Effective Date

Effective Date: July 8, 2026

Last Updated: July 8, 2026